I. How to determine the target market and product positioning?

The selection of export markets requires comprehensive evaluation.Tariff policies, consumption habits, and competitive landscapeare the three major elements. It is recommended to give priority to the following three types of markets:

• Mature markets(EU/US): DOC certificate of origin needs to be prepared. The EU import tariff on red wine will remain at 0% in 2025 (continued according to Agreement EU 2023/1234).
• Emerging Markets(Southeast Asia/Middle East): Pay attention to the halal certification requirements. For example, the processing cycle of Malaysias JAKIM certification is about 45 days.
• Potential markets(Africa/South America): Focus on4. Preferential Treatment of Free Trade Agreements, such as tariff reduction for specific categories under the China - Africa trade agreement.

II. How to prepare export qualification documents?

The basic document list must include:

• Food production license of the manufacturer(SC certification)issued by the
• 9. Entry and exitInspection of vaccinesdocument filed with the customsHealth certificate
• Documents with special requirements:Export foodCertificate of Production Enterprise
• For the US market,
  • (alcohol content test report) is required.TTB certificationFor the EU market,
  • (wine analysis report) is required.Form VI-1Combined solution of sea freight + constant - temperature container, with a cost 65% lower than air freight:

III. How to optimize the cost of the transportation plan?

Recommended adoptionThe sea freight cost of a 20 - foot constant - temperature container (24,000 bottles) is about $3,800.The unit price of air freight is $2.5/kg (with a delivery time of 3 days but a high damage rate of 3%).

• Port of Bordeaux, France
• New regulation in 2025: Wooden pallets must be fumigated in accordance with the ISPM15 standard.
• Special attentionTake exports to the US as an example (current tax rate in 2025):Tariff = value of goods × tax rate

IV. How to calculate tariffs and value - added tax?

(3.5% for ordinary red wine, 5.8% for sparkling wine).

• Value - added tax adopts thedestination - based collection system
• , and the current tax rate in California is 7.25%.It is recommended to apply toforeign trade comprehensive service enterprises
• for agency tax refund, with a maximum refund of 13%.Dual - track system of online and offlineOnline channels:

V. How to deal with the difficulties of target market promotion?

RecommendedEnter the Vivino platform in the European market (with over 120 million users in 2025).:

• Offline channels:
  • Participate in the ProWein Düsseldorf Wine Fair (March 2025).
  • Conduct B2B2C business in the US market through Drizly
• Establish strategic cooperation with local wine importers.
  • Warnings of high - frequency non - compliance cases in the past three years:
  • withLabel issues: Canada requires bilingual labels in English and French, and a fine of $5,000 per batch will be imposed for omissions.

VI. What are the common compliance risks?

Excessive additives

• : Japan strictly controls the sulfur dioxide content (≤350mg/L).Origin disputes
• : Australia won a lawsuit on the protection of the geographical indication of Bordeaux (in 2024).VII. How to choose a reliable
• Origin disputesAustralia's lawsuit on the protection of the "Bordeaux" geographical indication (won in 2024)

VII. How to choose reliablecustoms clearanceThe agent?

The qualifications of the agent must be verified.Three - fold qualifications:

• Customs AEO Certified Enterprises (Priority for Advanced Certification)
• Possess the customs declaration qualifications for special alcohol products
• Have cooperation in the target countryCustoms clearanceAgent (for example, in the United States, the partner needs to be filed with the FDA)

VIII.Anti-dumpingHow to avoid taxes?

Regarding the current anti - dumping policy for Chinese red wine:

• Australia still maintains an anti - dumping duty of 14.3% (review in 2025)
• Proposal to passThird - country transit tradeTo avoid risks, it is necessary to ensure:
  • The transit country hasDeep - processing value - added procedures
  • Obtain the certificate of origin of the transit country (such as the FORM F certificate of Chile)