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How to act as an agent for exporting red wine? These 7 key questions must be understood!

How to act as an agent for exporting red wine? These 7 key questions must be understood!

WineExport agentWhat Qualifications are Required?

According to the latest international trade regulations in 2025, legally conducting wineExport agentbusiness requires:Food import and export operation rightsandCustoms AEO certificationandAlcohol distribution license. Special attention should be paid to:

  • EU countries require IVDP (Wine Origin Protection) certification
  • The US market requires prior completion of TTB (Alcohol and Tobacco Tax and Trade Bureau) registration
  • The Middle East region must obtain Halal certification

How to choose high-quality cooperative wineries?

Based on 20 years of international trade experience, it is recommended to adopt3C evaluation method:

  • Certification (certification system)
    • ISO22000 Food Safety Management System
    • BRCGS Global Food Safety Standard
  • Capacity (Production Capacity)
    • Annual production not less than 500,000 bottles
    • Equipped with flexible customized production lines
  • Compliance (Compliance Level)
    • Complete traceability system
    • REACH Regulation Compliance Statement

III. Red WineExport customs clearanceWhat are special requirements?

Different from ordinary food exports, red winecustoms clearanceParticular attention is needed:

  • HS codes must be precise to 6 digits (220421/220429)
  • Alcohol content labeling error must not exceed ±0.5%vol
  • Wooden packaging must comply with ISPM15 heat treatment standard
  • New carbon emission labeling requirements from 2025 (EU market)

Fourth,International logisticsHow to optimize the solution?

Recommended adoptionMarket-specific logistics strategies:

  • Southeast Asia market: Sea freight + bonded warehouse prepositioning
  • Europe & America market: China-Europe Railway Express + constant temperature containers
  • Emerging markets: Air freight + localized repackaging

Special reminder: New 2025 IMO regulations require all shipping containers to install intelligent temperature control recorders.

What are the risk prevention measures for cross-border collections?

Proposal to establishThree-level risk control system:

  • Prepayment stage: Require 30% TT deposit
  • Shipping stage: Use sight L/C
  • Final payment stage: Integrate third-party payment platforms like WorldFirst

Note: 17 additional countries will be covered by the 2025 CRS tax information exchange system, requiring proper tax compliance declarations.

How to build international brand competitiveness?

Based on Fortune 500 experience, recommend implementingLocalized marketing four-step method:

  • Cultural adaptation: Adjust label designs to match target country aesthetics
  • Channel grading: Differentiate duty-free shops/supermarkets/F&B channels
  • Digital marketing: Conduct scenario marketing via TikTok Shop
  • Service extension: Provide value-added services like sommelier training

How to avoid common trade disputes?

Three key risk points that require special attention:

  • 20. Quality Dispute: SGS inspection must be conducted before shipment
  • 11. Intellectual property: Register international trademarks in advance (Madrid System)
  • Anti-dumping risks: Closely monitor the target countrys policies on Chinese alcoholic beverages

It is recommended to purchase the specific product liability insurance from China Export & Credit Insurance Corporation. By 2025, this insurance product has covered 36 major wine importing countries.

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