I. How to Evaluate the Cosmetics Consumption Preferences of the Target Market?

It is recommended to build a market profile through three steps:

• Consumer data analysis: Referring to the Statista 2024 Annual Report, the Middle East region prefers metallic colors, and matte textures account for 63% of the market share in Europe and the United States
• Cultural taboo verificationIslamic countries need to avoid alcohol - containing ingredients, and South Korea requires the heavy - metal content to be less than 0.5ppm.
• Channel test and verificationTest - market 500 pieces through Amazon FBA, and monitor user reviews and repurchase rates.

II. What International Certifications are Required for Exporting Lipsticks?

There are significant differences in certification requirements in different markets:

• The European marketCE certification + REACH chemical registration (the testing fee for a single color number is about €1,200)
• US Market: FDA facility registration + color additive certification (FD&C number)
• The ASEAN countriesGMPC certification + Halal certification (Malaysia requires JAKIM certification)

III. How to Choose between Sea Freight and Air Freight Solutions?

Select the transportation method according to the order size:

• air transportSuitable for the first - order trial (100 - 500kg), with a delivery time of 3 - 5 days and a cost of $6.5/kg
• FCL ocean shippingA 20GP container can hold 28m3 (about 150,000 lipsticks), saving 40% in cost
• Key points of temperature controlThe transportation environment needs to be maintained at 15 - 25℃ to avoid softening and deformation of the paste.

IV. How to Build a Risk Prevention and Control System?

It is recommended to establish a three - level risk control mechanism:

• Supplier levelCharge a 15% quality deposit and agree on RMA return terms.
• Transportation levelInsure against CIC all - risks (premium rate 0.3% of the cargo value)
• Legal levelThe contract clearly states that the United Nations Convention on Contracts for the International Sale of Goods applies.

V. What are the Innovation Possibilities of the Agency Model?

Three new cooperation models will emerge in 2025:

• Cross - border cloud warehouse modelSuppliers pre - stock goods in overseas warehouses (such as Amazon FBA)
• Custom - OEM modelODM manufacturers provide formula customization services (minimum order quantity of 50,000 pieces)
• Data sharing modelSynchronize inventory and sales data in real - time through the ERP system

VI. How to Deal with Technical Barriers to Trade?

Pay close attention to the developments of three new regulations:

• Implemented in the EU in January, 2025CosmeticsMicro - plastic ban (particle size < 5nm)
• The US Customs has added X - ray fluorescence spectrometry testing (the screening efficiency of heavy metals is increased by 3 times)
• China Customs implements 'Single Window' electronic declaration (clearance time reduced to 1.2 hours)

VII. How to Calculate the Comprehensive Operating Costs?

TakeExport to the United StatesTake 100,000 lipsticks as an example:

• Procurement cost: $0.85 per piece (including packaging)
• Logistics costs: Ocean freight $2,800 (40GP container)
• Tariff cost: HTSCODE 3304.10.0000 (General tariff rate 3%)
• Certification cost: FDA factory filing $4,750 (valid for five years)