How to choose a reliable overseas agency partner?

Choosing an agent should focus on three dimensions:Market Penetration CapacityandRegular operating recordsandAbility to pay fundsIt is recommended to filter through the following steps:

• Request to provide sales data for similar products over the past 3 years
• Verify local business registration and import and export qualification documents
• Field inspection of warehouse logistics and terminal channel networks
• Verify bank credit and payment cycle records

II.2025 What compulsory certification is required for beauty exports?

Different market requirements differ significantly:

• The European market:
  • EC 1223/2009CosmeticsRegulation of registration
  • CPNP product notification system filing
• The American Market:
  • FDA Cosmetics Enterprise Registration (2025 New Regulatory Requirements Electronic Submission)
  • California Proposition 65 Compliance Statement
• Southeast Asian markets:
  • ASEAN Cosmetics Directive (ACD) certification
  • Indonesia BPOM Registration (processing time approximately 6-8 months)

How is pricing competitive under the agent model?

Recommended adoptionThird level pricing system:

• FOB cost price = production cost ×1.18 (included)Export tax refund) is
• CIF agent price = FOB price + shipping insurance + destination port supplementary fee
• Recommended retail price = CIF agent price ×2.5-3.5 times (depending on market level)

2025 requires special attention to the terms of exchange rate fluctuations, and it is recommended to useDynamic pricing mechanismsThe price system is reviewed quarterly.

How to avoid the problem of overseas agency traffic?

Two dimensions of prevention from contracts and technology:

• The Contract Level:
  • Clear regional exclusive scope
  • Agreed compensation for cross-regional sales (recommended to be no less than 200% of the goods value)
• The technical level:
  • Implementation of secondary tracking system
  • Use of anti-false trace label (recommended NFC chip scheme)

V. What are the attention points to developing emerging market agents?

For emerging markets such as the Middle East and Africa:

• Prioritize production lines with Halal certification
• Packaging must be adapted to high-temperature storage environments (HDPE materials are recommended)
• Reserve10-15% price flexibility response emergency tariff adjustment
• Use of D/P payment methods to reduce risk

VI. What are the compliance mining areas for sending samples?

2025 Major Country New Regulation Requirements:

• U.S. sample value above 800customs clearance
• EU: must be accompanied by a declaration of conformity (DoC)
• Australia: All cosmetics require ingredient safety certificate
• Brazil: sample packaging must be marked with Portuguese warnings

VII. How to build brand awareness through agents?

Proposal for implementationThree phases of brand infiltration strategy:

• Period of market importation (0-12 months):
  • Participating in Regional Exhibition
  • Developing a BA (Beauty Consultant) Training Program
• Long term (13-24 months)
  • Create a brand image cabinet.
  • Starting Social Media Marketing
• Period of maturity (25 month+):
  • Launching localized products
  • Establishment of overseas after-sales service center

How to deal with disputes most reliably?

It is recommended to specify in the agency agreement:

• Dispute resolution adoptionSingapore International Arbitration CentreThe Rules
• Applicable law (usually choosing UK or Hong Kong law)
• Establishment of Scale Dispute Resolution Mechanisms:
  • First phase: direct consultation between executives (within 30)
  • Second phase: entrusting third party mediation (within 60)
  • Stage 3: Launch of legal arbitration proceedings